Most Sellers Don’t Realise They Can Have Someone in Their Corner Too

When it comes to buying a property, it’s now widely accepted that buyers can (and often should) engage a buyer’s agent to help them navigate the process. But when it comes to selling? Most homeowners still go it alone.

Here’s the truth most sellers don’t know: you can have someone in your corner too—and it’s called a Vendor’s Advocate.

Whether you’re a time-poor professional, an interstate owner, or just someone who wants a second opinion on agent recommendations, vendor advocacy puts you back in control.

What Is a Vendor’s Advocate?

A Vendor’s Advocate works alongside you, the seller, to manage the entire sales process—on your side. They help you choose the right real estate agent, prepare the home for sale, review price advice, oversee the campaign, and make sure the agent is working in your best interest at every stage.

In short, they’re your independent advisor—ensuring you don’t fall victim to common pitfalls like inflated price quotes, poor marketing, low-ball offers, or rushed negotiations.

And the best part? It usually doesn’t cost you anything extra.

Wait—Don’t Agents Work for Sellers?

Yes… but not always in the way you think.

Selling agents are paid by commission, and while many are ethical and hard-working, their priority is often getting the deal done quickly—not necessarily getting you the absolute best result. Some may overquote to win your listing, then pressure you to drop your price once it’s on the market. Others may recommend a certain strategy because it suits their schedule—not your goals.

This is where a Vendor’s Advocate comes in.

We don’t sell homes—we manage the process for you and hold the selling agent accountable to get you the strongest outcome. Think of it as having a property-savvy project manager whose only job is to protect your interests.

What We Do as Vendor’s Advocates

At Walsh Brown Property, our vendor advocacy service includes:

✔ Helping you select the right agent (not just the one with the slickest pitch)

✔ Reviewing pricing strategies and comparable sales

✔ Advising on presentation, marketing, and timing

✔ Managing communication between you and the agent

✔ Attending key inspections and auction day

✔ Providing an unbiased sounding board when offers come in

✔ Ensuring no one rushes you or pressures you into the wrong decision

And because our fee is covered within the agent’s commission (not in addition to it), it’s a smart way to get expert support without extra cost.

Why Don’t More Sellers Know About This?

That’s the question we hear all the time.

The simple answer? Vendor advocacy is still a relatively underused service in Australia. While buyer’s agents are gaining traction, most sellers assume their only option is to put their trust in one agent and hope for the best.

But the real estate landscape has changed. Buyers are coming in better informed, better resourced, and sometimes armed with professional advocates of their own. Sellers deserve the same level of support—especially when your home may be your biggest asset.

A Smarter Way to Sell

Whether you’re a time-poor professional, an interstate owner, or just someone who wants a second opinion on agent recommendations, vendor advocacy puts you back in control.

We’re here to reduce stress, eliminate doubt, and make sure every decision is driven by strategy—not sales pressure.

Want Someone in Your Corner?

If you're thinking of selling but unsure where to start, or you’ve already spoken to agents and want a second opinion, we’d love to help.

At Walsh Brown Property, we work with sellers across Melbourne to make the sales process seamless, informed, and profitable—from start to sold. Contact us today at aly@walshbrownproperty.com.au or 0411771181.

*** Disclaimer: The information provided in this blog is intended for general informational purposes only. While we have made every effort to ensure the accuracy and reliability of the content, it should not be considered as personalised or professional advice. The homebuying process can vary based on individual circumstances, property types, and location-specific regulations.