You're Not Their Only Client: Why a Vendor Advocate Keeps Your Sale on Track

How having someone on your side ensures your property doesn’t get lost in the shuffle.

When you choose a real estate agent to sell your property, it’s natural to hope they’ll give your sale the attention and energy it deserves. After all, selling a home is one of life’s biggest financial moves. But what many sellers don’t realise is that most agents are juggling multiple listings at once—and unless your property is a top-tier, high-profile campaign, it’s easy for your sale to become “just another listing.”

This is where a vendor advocate becomes your biggest asset. At Walsh Brown Property, we work for you—not the agent. Our job is to ensure your sale stays a priority, is marketed effectively, and gets the attention it needs from day one to settlement.

When you choose a real estate agent to sell your property, it’s natural to hope they’ll give your sale the attention and energy it deserves.

The Reality of Modern Real Estate Sales

Real estate agents are under constant pressure to list, sell, and move on. Their income is commission-based, which means they’re driven by results—but sometimes not in the way you expect.

If an agent is working with 10–15 listings at a time, it’s simply not realistic for them to dedicate equal time and focus to each property. Unless you're the "hot new listing" or your property is getting rapid interest, it can fall down the priority list—especially if the agent is chasing quick wins.

This can lead to:

• Missed follow-ups with interested buyers

• Lack of campaign updates or feedback

• Delays in strategy adjustments

• Less urgency in negotiating top-dollar offers

And all of that impacts your sale price, time on market, and stress levels.

You’re Not a Real Estate Expert—But They Are

Agents are experienced in managing expectations, and they’re often skilled at making you feel everything is going fine, even if the campaign has lost momentum. But unless you have property experience, it’s hard to know if you're getting the service your property deserves—or if it's quietly being deprioritised behind the scenes.

This is where sellers are often left disadvantaged. You may not know what to ask, when to push, or how to hold the agent accountable. That’s where a vendor advocate steps in to level the playing field.

The Role of a Vendor Advocate

As vendor advocates, our role at Walsh Brown Property is to act as your independent guide and protector throughout the selling process. We’re here to make sure:

• You choose the right agent for your area and property

• Your marketing campaign is effective and realistic

• Your property is not neglected or pushed aside for another listing

• You receive honest updates and market feedback

• All offers are handled strategically and in your best interest

• You don’t feel pressured into decisions that aren’t right for you

We stay in contact with the agent throughout the campaign, attending key meetings, reviewing marketing, and keeping your sale front of mind. And because we don’t sell homes ourselves, our advice is unbiased and focused only on your success.

A Recent Example

We recently supported a vendor who had previously listed with an agent and received very little attention or communication once the first open home passed. After weeks of silence and no progress, they came to us for support.

We reviewed the campaign, brought in a new agent with stronger local reach, restructured the marketing plan, and closely managed every part of the process. The result? A successful sale within weeks—at a price above their expectations.

You Deserve to Be a Priority

Selling your home shouldn’t feel like a waiting game. You deserve to feel informed, empowered, and prioritised from start to finish. With a vendor advocate by your side, you’re never just another listing—you’re the focus.

And the best part? Our vendor advocacy service is usually completely free to you—we're paid a portion of the agent's commission once your home sells.

Thinking of Selling? Let’s Talk.If you’re planning to sell and want someone in your corner making sure your property stays front and centre, reach out today. At Walsh Brown Property, we treat every sale like it’s our own. Contact us today at aly@walshbrownproperty.com.au or 0411771181 for expert advice and assistance with your property journey.

*** Disclaimer: The information provided in this blog is intended for general informational purposes only. While we have made every effort to ensure the accuracy and reliability of the content, it should not be considered as personalised or professional advice. The homebuying process can vary based on individual circumstances, property types, and location-specific regulations.